Fellow Aesthletes – sweetgreen

Fellow Aesthletes

sweetgreen logo

I’m not sure if the name is ever capitalized, but I’ll stick with the aesthetic they’re going for.  Beets, don’t kale my vibe.

I had the pleasure of meeting the founders of this growing salad venture, and they are the kindest humans.  I’m rhubarb-ing for their continued success!

Check out their “Core Values” below. Aesthletic if I’ve ever read it.

core values

These five core values embody our culture, spirit and dedication to doing what’s right. They keep us aligned and help us make decisions about everything from the food we serve to the way we design our stores.

  • win, win, win

    create solutions where the company wins, the customer wins, the community wins

  • think sustainably

    make decisions that will last longer than you will

  • keep it real

    cultivate authentic food and relationships

  • add the sweet touch

    create meaningful connections every day from farm to patron

  • make an impact

    think smarter, work harder, do it together

I know I approve of these core values, and I think Michael Scott would too!

michael-scott-win-win-win

These guys are kale-ing it in the aesthetic and athletic arenas.  Providing healthful, fresh, seasonal food in unique, clean, Kinfolk-minded spaces.  Aesthleticism for the win!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s